Designing your salon
Creating an effective brand and choosing colours that identify with it is a big part of building your business. You want your salon, your brand to portray professionalism and people often underestimate the effect that colour and design can have on your potential clients.
You don't need a large budget or fancy salon to create an inviting environment. Speaking with a lot of clients over the years I have realised that it's sometimes the home salons which are more appealing. WIth a home salon you tend to get more of a personal touch but in a large busy salon a client can feel ignored and lost. Open space is preferable in a salon environment although too much can feel cold. It's good to avoid clutter. If you have too much going on in your salon your clients will feel distracted (and you don't want fidgety clients!)
Try to keep your workspace uncluttered, we can have a lot of lash trays and products laying about but it's best to keep them out of sight. I keep a tall trolley next to my couch with plenty of drawers. When my client enters my room I have everything tucked away. The room is calm, feels spacious, smells deliciious (Thankyou House of Fraser Diffuser!) and as soon as their head hits that pillow they are away with the fairies. THEN my lash trays come out and it could be complete carnage in my room...just as long as the client isn't aware.
If you really want your clients to feel relaxed you need to find yourself a good couch. Mine didn't cost me megabucks but it's lasted me 9 years, it has a lot of padding and my clients love it. Perfect for their lash naps!
Try to avoid having too much going on on your walls. You might need to have lots of shelf space but they will make your workspace look smaller so try to counteract this effect by hanging mirrors. For small rooms opt for light colours rather than patterned wallpapers and add embellishments and ornaments but don't go overboard and try to keep everything matching. Feature walls are nice if you've got the room and you can get some lovely decals. Getting your salon name made up as a decal is a nice touch, especially if it's just the one room you have.
It's always a good idea to actually sit down and plan the layout of your salon rather than going out and grabbing things you like the look of and throwing them together. There are so many places online now where you can find some inspiration. I usually use Pinterest to get ideas, you can see what colour schemes work well together and what sort of decoration is attractive.
Consider the kind of client you are trying to attract. I've worked in big, expensive, decadent salons where it's been very minimalist and the clients that it attracts tend to be quieter and are looking mostly for relaxation. I've worked in smaller, quirkier and edgier salons which attract a much livelier and younger type of clientele.
There are pros and cons of both types of clients. A younger client base will be quicker to build as they tend to be more social so you'll get more recommendations but you need to realise that they are not going to have the disposable income that your older clients will have and will not be quite so reliable. I have a mix of ages but my best clients are my older ones (when I say older I mean 30+ so not old as such!). They are the loyal ones and are more appreciative of the skill our jobs require.
The overall appearance of your salon is important but at the end of the day your clients will come to you because they like you and it's important that you are happy in your environment. Aim to attract clients similar to you. Design your salon to reflect your personality. I'm quite a calm person and I've gone for a warm, neutral colour scheme with crystal embellishments (and I think I have a bit of a Buddha fetish!?) but one of my friends is much more outgoing and her salon is brightly coloured with unique decorations and funky designs. We are both happy and we are both busy but the clients we attract are completely different.